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Thursday, 27 October 2016

Styling "the Faces of the Fort" Campaign...



Way back in August, when the sun was shining and we were all heading off on our holidays, I was shopping for Winter clothes. I have worked with the Fort Shopping Park a couple of times now, either appearing in their previous campaigns, or styling their shoots, and it was great to be styling this shoot, which featured six of their staff members as the faces of their autumn/winter 2016 campaign - "Styled by the Faces of the Fort."

In the shot above from left to right there's , Jamil, a Sales Associate at River Island, Kennedy a Sales Associate at Schuh, Adrian, the Manager at Next, Tiffany, a Sales Associate at River Island, Adrian, Manager at Costa and Tiffany, a Sales Associate at the Perfume Shop.


The brief was to create two outfits for the campaign, one "Winter Warmers" and one "Christmas outfits". This top shot was the first of the two shots that we needed to capture and the outfits were styled to include different prints, textures, colours and trends. The additional photos are my out-takes!

Forgive me but I'm just going to concentrate on the girls' clothes for now! So Kennedy, who is second from the left, is really young, and quite a tomboy and I thought that trousers and a baseball jacket would be great for her but with a silky cropped cami and sparkly shoes for a bit of femininity too.

All of her outfit was from New Look, other than the shoes which were from Schuh  as follows :Crop trousers £19.99, Satin cami £9.99, Baseball jacket £39.99, heart choker £3.99, Glitter shoes £25.99


Demi, who is sitting down in the above shot is very pretty and elegant and loves sophisticated, feminine clothes. Her outfit is from River Island as follows: Blue Coat £75, Black pleather skirt £32, Black suede OTK boots £75, pale blue ribbed top £20. I really loved the blue coat in this outfit and the combination of the pleather skirt and OTK boots worked really well for her.

And finally Tiffany, who is on the far right is wearing an outfit from Warehouse and New Look. She loved the idea of print and layering so the dress and sleeveless coat combination worked well for her and as I'd used boots for Demi, the idea of these peep toe tie boots added something a little different. The details of Tiffany's outfit are as follows: Warehouse printed dress £55, new look sleeveless jacket £19.99, new look lace ups £24.99, new look filigree necklace £3.99


As well as being hard work, shoots are great fun and I love to see how people come to life in front of the camera and embrace it - once they've relaxed and got used to the whole idea. I'm convinced there's an inner star in most people and being styled and having hair and make-up done also helps with stepping off your own world for a day and entering a more glamourous one!

Because the shots were taken a while ago, some items may no longer be available at the Fort, or they may well be in the sale. The Christmas campaign will go live soon, so I'll bring you further shots and outfit ideas.

You can find the Fort at the following:
Visit the Fort website at www.thefort.co.uk 
Follow the Fort on Twitter @Fort_Shopping
Like the Fort on Facebook here www.facebook.com/FortShopping








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