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Tuesday, 27 August 2013

Baum and Pferdgarten - it's worth taking a look at this Danish brand's look book together with new site, MYTRND


By Beth Goodrham, Editor at Beth Goodrham on Baum und Pferdgarten's AW 13 Lookbook  2013

My new “go to” brand


See Lookbook
Turning the pages of the Baum and Pferdgarten A/W 13 look book, I was in style heaven. The collection contains everything that the modern busy woman could want in her life and in her wardrobe. It’s cool, effortlessly chic, refreshingly simple and sophisticated.

For me, this collection epitomises everything that is so incredible about Danish design and styling. Clean, simple lines with an unparalleled attention to detail which takes a piece from being ordinary, to extraordinary.

The strength of the collection lies not only in its beautiful simplicity but also in its accessibility. Whilst styling is essential, practicality is equally important. With snuggly parkas and full length wool coats, elegant knee length dresses, block patterned knitwear and pieces that can be layered, the Scandanavian appreciation of cold winters shines brightly!

Whilst the silhouettes of the pieces are clean and uncluttered the clever use of print, colour, texture and detailing makes every piece varied and interesting. The collection is an endless surprise of contrasts. From modern animal and geometric prints, to the use of both muted and bold colours, from cuffed trousers to textured jumpers, simple shifts to skater skirts, elegant tailoring to relaxed separates, there’s something for every occasion.

Baum and Pferdgarten has somehow created a strong brand identity, whilst at the same time giving us a huge amount of variety of styles, textures, fabrics, prints and colour – and all at a great price. For me this is my new “go to” brand. I hope that you like it too.
 
 
See Lookbook
By Beth Goodrham Aug 2 2013
Beth Goodrham
Editor
Beth Goodrham

2 comments:

  1. I'd never heard of this brand before, but truly loving the cream and pale pink coat in the lookbook.

    ReplyDelete
  2. Great find Beth. I'd never heard of this brand before either but am already in love with the quilted long black coat with three quarter length sleeves! Bad news! Mum22Girls

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