Thursday, 14 February 2013

"Boden my Way" feature Part 2 - some more great looks from the staff at Boden

Yesterday I was diverted from the post I meant to write by the gems that I spotted in Topshop. So here is Part 2 of the "Boden my Way" feature which the social media team will be running on their tumblr blog

As I mentioned on Monday, seven members of staff, all with very different styles, chose an outfit of their own into which one, two or sometimes three Boden pieces were worked.
Ashley went for a vintage look, mixing a dress from Rocket vintage with the Boden floppy felt hat £39 which is an internet exclusive. It looked amazing against her long dark hair and the addition of these sunset sixties slingbacks (£99) completed the look, adding some colour. However the black or sand version of these shoes would give it a monochrome look, which is so big for the season.

Beta, who is a web-designer, looked to the men's collection for her shirts. Nice idea and one which I might pinch! The shirts don't come up too huge either, so that opens up another option. As does Johnnie B, which is really popular amongst the Boden staff - their shoes in particular.

Beta is wearing the jean shirt (£39) in a medium and the zip ankle skimmer in guava (£49), together with the pointed slingbacks in rose gold metallic. I really like the colour of these - they tap into the metallic trend and have a real warmth about them. At £69 they are a cheaper option than the Michael Kors rose gold watch!  OK so they might not tell the time but that's just a minor detail.

For her second outfit, Beta wore the Bloomsbury printed shirt in ecru spot. I love the floral stripe version too - it's very Cath Kidston and would work really well on the beach in the summer with denim shorts and a big sun hat. Anyway, off I go again - dreaming.

Beta's trousers were from GAP, her necklace from H&M and her shoes were the Boden casual loafers (£69) which have a very slight brothel creeper look about them.  We also used the leather folded clutch (£59) which is a great bag in that it's a good size, really versatile and it comes in a range of colours.

Sarah from the press team worked the modern pencil skirt in metallic jacquard with attitude! She wore it with her own grey t-shirt from Urban Outfitters, leopard print boots from Topshop, the Boden  skinny belt in yellow and the colourblock bag, which we used without the handle as an oversized clutch.

Sarah's bright turquoise ring was from YSL. Loving this look - it's simple, elegant and the skirt has a good length - for those who don't want to reveal too much.

For the last outfit of the shoot, Sarah wore full on sugar sweet brights, putting the the Boden bistro crop trousers in pink tile and the button back jumper in bright carnation with her own shoes from KG.  
So that completed our shoot - Seven members of staff, each of whom had very different styles. Boden was mixed with brands which were vintage, designer and high street. Pieces were chosen from the current collection, the men's collection and the summer collection.  For me, the Social Media team achieved what they set out to do which was to demonstrate the versatility of Boden. In fact I think that it came out of it looking pretty damned fine!