A few season's ago, you couldn't open a magazine without seeing a picture of the Burberry Aviator Jacket. For A/W '12 it was the pink Jil Sander coat. This season? Well, I have given you a flavour of them below....
The Next yellow collarless jacket (£50)
Why? Because it's yellow and yellow is big for s/s '13 . At the start of the season, jackets are always a good place to start because they are one of the first things we can look to to replace when the weather starts to get warmer.
Mathilda Flouro Tweed Bomber (£250) Whistles
Why? Because although bomber/varsity jackets have hung around on the fashion periphery for a couple of seasons, they have now wriggled their way into mainstream fashion. Whistles was one of the first to get its new season stock on the shop floor and this has been picked up on as the perfect example. There is a flouro fleck in this jacket - and in its matching trousers.
Victoria dress from Hobbs (£189)
Why? A perfect example of the monochrome trend which again is so big for s/s '13. Although monochrome is never far away (you can't get much simpler than black and white can you?) Monochrome is now a "trend" in its own right, as opposed to just a "look". No, I don't really know what that means either but it sounds good and I think it makes it clear - in a fuzzy kind of way.
Cropped neon jacket Ted Baker (£169)
Why? Whoa. Get those shades on! Again neon is big this season and you're not going to get any brighter than this. Seriously. It shouts across the shop floor at you.
Striped dress H&M £19.99
Why? A double whammy. Not only monochrome but stripes too. Not any old stripes though -
W I D E stripes are where it's at this season.
Eley Kishimoto Clarks £79.99
Why? A design collaboration of graphic proportions about which the fashion world is very excited. Graphics are huge, collaborations can be highly successful and this one between Eley Kishimoto (on sale from March 1st) could be a beauty. Follow the link for other styles.
Nell Cross Front Strap Sandals Topshop £48
Why? Because the midi heel is the way to go and these are some of the first ones available. High heels and platforms - bye bye! Slightly grannified? Quite possibly but they're still better than Birkenstocks, particularly the furry ones.
The Hobbs trouser suit (not yet available)
Why? Because trouser suits are having a moment and this is one is one of a couple that are around (Debenhams has one too) that aren't too corporate. It also taps into the whole colour block head to toe trend. The Boden shoes are another example of the midi heel.
Why? Well, it's not actually the Dior skirt that we are seeing a lot of but rather a skirt from Coast which is inspired by this Dior skirt. Not yet available, it is full length with yellow flowers on it. I would love to see it in real life as I'm intrigued and for some reason, slightly tempted. As to where to wear it - I have no idea. A note to friends: could someone please have a big birthday party/get married/engaged/ so that I have somewhere to wear it?
Annie embroidered lace dress French Connection (£130.00)
Why? Because it's a fine example of the "white" trend. (Why is that when I type "white" without fail, I type "shite" instead?) Perhaps it's a Freudian slip of the fingers. Perhaps it is because calling white a trend - just like calling monochrome a trend - is just that.
What I like about this dress though, price aside, is that it has a good length on it. The model wearing it on the FC site is 5ft 10" and it's knee length on her. Anyway, someone is on to it because the stock is limited.
So, that's where we are with what's being shown to us at the moment. Has anyone else spotted anything that's white, shite, neon, monochrome, bomber, yellow, colour block, midi or anything else of late?