To continue with today's fight against the cold, I opted for a thick Cos roll neck jumper, Reiss pea coat, Gap jeans and Clarks boots. My Boden leopard print satchel gave the outfit a bit of focus and as I spent a large part of the day shopping with our eldest, it also meant that I had both hands free to assist her (OK, to carry the bags)!
On a different note, I've been mulling something over for a while now which is this: the way that brands attribute people's names to their clothes, is pretty cunning.
If I see something - such as the jeans in Whistles, or the shoes in Clarks, both called Matilda - or something with the name Florence, Flo, Floss or Flossie, Lexie, Libby, Ellen, Ellie, Poppy, Ruby, Lottie, Emily, Emilia and so on (I've chosen these names in particular because I have seen all of them used in this way) I am more positively pre-disposed to the said item than if it wasn't given the name of someone that I know.
It's not so much that I would go "Oooh yes, I know a person with that name so I must buy said item" so that I end up wearing a random selection of clothes (well, I may end up wearing a random selection of clothes but that would be for a different reason) but I may look on it more favourably and I will almost certainly remember it - which could translate into a sale further down the line.
So whoever thought of it, it works, just in the same way that naming coke cans did because yes, I was one of those people who hunted high and low to find a can with a specific name on it (only to be beaten to it by the then five year old). On reflection I don't know whether that makes the marketing departments cunning, or me just gullible and a softie!
