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Friday, 22 June 2012

On the Run - Where do you go when you need to buy a new bag? BagServant of course!


A few weeks ago, I was contacted by Michãela Deasy-Smith, the Online Fashion Editor for BagServant, which is The premiere handbag site for lovers of luxury & style.

Somewhat flatteringly, Michaela liked Style Guile enough to ask whether BagServant may write a guest post.

Essentially, BagServant brings together in one place, all your favourite brands (to include Mango, Mulberry, Radley, Anya Hindmarch, Cath Kidston, Michael Kors plus many more) from trusted retailers, to include John Lewis, House of Fraser, Selfridges and Harrods.

The site is easy to navigate and it is possible to search for a handbag by style, shape, colour, brand, price - you name it, it's possible.  So, if you wanted a yellow sherbet Mulberry Bayswater but didn't know where to go to get it, BagServant would have the answer.  Which is John Lewis, by the way (and it's in the sale)!

It's such a simple, great concept and an easy and convenient way to shop - perfect for those who are short of time. And let's face it, who isn't?

Additionally, BagServant offers us the opportunity to find out which one of twelve "Handbag Personalities" we are.  I found that little bits (for want of a better phrase!) of me fell into more than one but the Personality into which I fitted most closely, was Miss Practical.

Now, the lovely girls at BagServant have written some very complimentary words about why I fall into that category - but we all know that the truth of it is that I fit the description of having a bag full of shopping lists and food wrappers and that all good intentions to keep my bag tidy have fallen by the wayside by Tuesday morning.

Anyway, we thought that it would be nice for BagServant to tell you all a little bit about some of the different handbag personalities, so here goes....let's have some fun on a Friday!

For some of us, fashion can be a complicated affair. Stepping out of the carefully tailored wardrobe chosen by your parents and into your own can be a liberating and terrifying experience. There are clothes in bright colours, clothes with flowers on them or spots or stripes, clothes made out of denim, leather and satin, clothes for the super rich and clothes that are just plain ugly. While some individuals get lost in the jungle of fashion trends and sparkly lip gloss, some of us are quite content with a minimalist pair of jeans and a t-shirt.

We spend a great deal of time thinking about what we should be wearing and how to keep up with the trends until the whole business can seem like a massive bore. Eventually, all you end up doing is looking at how other people look in magazines, becoming more and more disillusioned with how you look. This is not a productive use of your time.

But you know what? Once you’ve realised an important truth that is so obvious, you’ll wonder how you didn’t see it before.

Underneath all your clothes, accessories and makeup, there is a little thing called your PERSONALITY. To quote Monty Python’s Life of Brian: ‘we are all individuals!’  

Should this be the only thing that dictates your style? When we really get the core to what kind of people we are, your mind becomes like a sieve and sorts through your wardrobe. You could pick up items you have had for years and say ‘ugh, what was I thinking?!’ Soon it becomes about what you want to wear, not what you think you should be wearing. Then finally, when all we have is what makes us happy, we ooze confidence and give off vibes of self-belief. Surely these two things never go out of fashion? 

At BagServant, we have embraced this idea and have been helping women and men find the right hand bag for them. Enter our 12 specially designed bag personalities, we call them our flirty dozen, each one as unique as all of us.  

 And we would like you to meet a few of them.

Sugar Delight


She’s the sweetest thing in our office and it would break your heart to see her with a frown. She’s the woman that has a smile on a rainy day and a spring in her step on her way to work. Her sweet sentiment comes through in her style with her endless amount of pastel pinks and yellows from designers like Miu Miu and Riki Rosetta. If you’re not adverse to pretty bows and sprinkles of diamantes, then you and Sugar Delight should probably get together for some tea and bright coloured macaroons.   



Now we might have sounded like we were against the fashion magazines and trend culture of chasing after celebrities and catwalks. But we know that some women love indulging in designer fashion and the latest styles, none more so than our lovely Little Miss Label. She’s the kind of girl who will drag you through Bond Street with her credit card as her weapon of choice. Jimmy Choo, Victoria Beckham, Alexander McQueen and Givenchy are just some of the labels this girl goes gaga for, but we love her for it. Although, we do wonder where she finds the money to fund this passion of hers...

She is the well dressed elegant bag lover. The girl about town minimalist who will wear the Parisian style Breton striped top and classic trench, she even wears simple knits with effortless ease. She loves structured shapes in basic colours which she knows will work effortlessly for her, whether she's wearing a suit or a little black dress. She prefers to shun trends for timeless pieces, and is always therefore fashion desirable. She is calm and confident and loves nothing more than a good giggle with her friends.

Miss Practical



One of our most popular personalities. She knows what she wants in a bag and in her style and doesn’t usually indulge in anything too elaborate. We’ve been told that the lovely Beth Goodrham thinks she is one of our Miss Practical's which we thought was brilliant as this girl is as elegant as she is well-dressed.

Sometimes her friends look at the way she casually throws together an outfit and think ‘how does she do it?’ The truth is, she just knows what works for her, similarly to the reason why Audrey Hepburn adorned ballet flats as her staple item, it just worked for her. Although her casual ways cause a bit of clutter in her handbag, she always makes time for a weekly cleanup. She even has her own Twitter account, why not drop her a line?
We have many more to discover on our website. Find out which one you are to help you give your look some personality!  


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